Burberry Rue Saint-Honoré

A celebration of Britishness in Paris, our new flagship on Rue Saint-Honoré offers an opportunity to fully experience the brand in a unique space that connects Burberry’s past, present and future.

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Rue Saint-HonoréOur New Flagship

Designed in collaboration with renowned architect Vincenzo de Cotiis, the three-story flagship store sees iconic house codes stylistically reinterpreted and luxuriously realised.

To celebrate the opening and further explore one of the house’s signature checks, the store exterior is enveloped in iconic birch brown check – part of a city-wide takeover.

Featuring a unique hand-painted, recycled fibreglass sculpture by Vincenzo de Cotiis at the entrance, the ground floor presents a pure, bright space.

Taking inspiration from the evolution of the signature Burberry check, we staged a city-wide takeover which included check-adorned London taxis and projections on a series of eminent Paris landmarks.